Highlights from JD.com’s CSR Report

JD.com is a leading e-commerce company in China. The company uses cutting-edge technology that drives its retail business infrastructure. The company recently released a corporate social responsibility report that indicated that it is ready to commit to measures that will bring global sustainability and social responsibility by giving back to the community. The CSR report indicates all the accomplishments that JD.com has had since 2013. It also underscores the significance of innovation, empowerment, and sustainability in workplaces. The report also shows in details how all the processes of creation, packaging, sale, and delivery of products are designed to bring sustainability, and far-reaching positive results to the environment and the global community.

One of the projects that are highlighted in the CSR report is the Green Stream Initiative and Recycling Program. JD.com has indicated that it has reduced waste and emissions and also encouraged its customers to adopt sustainable consumption methods. The companies have also utilized cutting-edge technology, self-made inventory and logistics network that allows consumers to link up easily with the organization for purchases, and speedy delivery of donated products to the intended recipients. The system is trackable such that a product can be identified at various stages of delivery. Such a process enables JD.com to create transparency and efficiency in Chinese philanthropy.

As the biggest e-commerce business in China, JD.com recognizes that they have a responsibility of providing they are more than 300 million active customers with a platform to do more than just purchase of products. Richard Liu, the founder, and CEO of JD.com realizes that he has a responsibility of ensuring that his business creates a positive impact in society. This is why the company is investing heavily in technology that will create new innovative ways of improving the relationship between employees, customers, and their different partners. Some of the highlights from JD.com’s corporate social responsibility report include: the company has facilitated over 2.4 million donations for over 600 charity programs. The company has invested in over 5000 new energy vehicles instead of conventional gasoline vehicles. Over 250 million meters of packaging tape have been saved through innovative initiatives. Also, the company has facilitated over 3 million products sourced from different parts of China to be supplied to the poorest counties in China.

Richard Liu Qiangdong, the founder of JD.com 

Not any ordinary man but Richard Liu the founder and CEO of JD.com is also famous as Richard Liu Qiangdong. JD.com is one of the finest and biggest platform of e-commerce in China whose worth is around $58 billion. Apart from the total worth of the company Richard Liu Qiangdong holds individual value by Forbes $11 billion. Richard Liu was a sociology graduate from an admired University of China “The Renmin University” in the year 1996. Even in his university life, he spent most of his time working on his computer enhancing his programming skills through freelancing. He pursued his studies from China Europe International Business School and opted for executive MBA. His strong educational background helped him to secure a well-reputed position in health product company Japan Life.

Richard Liu experienced various positions at health product company Japan Life in a short life span of 2 years which included director for computers and business. Later in 1998, Richard Liu started his own business in Beijing by opening a small shop where he sold magneto-optical products. He named his shop very uniquely by joining the last characters of his girlfriend and his name that resulted in “Jingdong.” He believed in growth and expansion, and his business grew from 1 store to 12 stores. The Jingdong future growth was affected by SARS outbreak which led customer and employees to be house-bound.

This challenging situation made Richard Liu Qiangdong to restructure his business, and that was the time when he came with the idea of JD.com in the year 2004, something beyond just a brick and mortar business plan. Later in 2005 all of Richard Liu shops were closed because at that point he wanted to focus on JD.com which was promoting the idea of electronic sales along with quality and customer satisfaction. Later in 2014 15% of JD.com was acquired by Tencent, the owner of WeChat who promised to promote JD.com actively through its social networking. As soon as the company was announced to be public, it gained alliance from shareholders.

Source of the article : https://jdcorporateblog.com/about-liu-qiangdong/