How Alexandre Gama Helped His Company Rise To The Top

Alexandre Gama is known as both an advertising executive and an entrepreneur. As one of Brazil’s leaders in advertising, Mr. Gama is best known for his company Neogama. He launched this company in 1999 and has watched it rise to become one of Brazil’s leading advertising agencies.

In the company’s first year, it won its first Lion award at the Cannes Festival. In 2003, Neogama won two more Lions in the categories of Press and Film. Just prior to that in 2002, the company had been named as Agency of the Year by one of the country’s leading business magazines.

With one of Brazil’s leading businessmen at the helm of Neogama it is easy to see why this company has attained its success. Alexandre Gama has held many distinguished positions during his time in advertising. His first job was as a copywriter for an agency known as Standard Ogilvy and Mather. After spending eight years with the company he moved on to become a copywriter and Creative Director for DM9. A little while after that he became the CEO and CCO for a company known as Young and Rubicam. In 2016, Alexandre Gama became the first Brazilian businessman to become a member of the Global Creative Board.


Luiz Carlos Trabuco Transforms Bradesco Into Dominant Bank In Brazil

Over the course of the last 20 years, the Brazilian banking sector has undergone a period of consolidation the likes of which have rarely been seen in a major country. What was once a highly diverse industry, with dozens of regional players all competing on substantially different business models and offering consumers a wide range of choices, has become a two-industry show. Today, the only two banks in the country that matter are Bradesco and arch rival Itau Unibanco.

The radical transformation of the Brazilian banking industry from diversified to highly concentrated mostly took place over the decade of the 2000s. This was the result of Bradesco, Banco Itau and Unibanco taking advantage of cheap money and an ever-increasing total market, gobbling up every small bank in their vicinity. By the end of the 2000s, there were only about five major banks left. Then Itau and Unibanco merged, creating the a bank that enjoyed almost total dominance over the country.

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Luiz Carlos Trabuco Takes The Helm, Fights Major Headwinds

In 2009, the famed CEO of Bradesco, Mario Cypriano, finally stepped down. Cypriano had overseen an expansion of his bank that was scarcely rivaled in all of Brazilian business history, having expanded the bank’s capital by a factor of more than 30, amid a stock price that had soared by a factor of more than 100. But Cyrpiano’s replacement, inveterate banker Luiz Carlos Trabuco, would not be nearly as fortunate as his predecessor.

The fallout from the global financial crisis of 2008 was already being felt across Brazil, a country that would end up paying a particularly steep cost for the shenanigans of the North American real estate market. With the macroeconomic picture slipping, the prospects for Trabuco to realize his goal of continuing significant organic growth across the company’s businesses was quickly becoming a Sisyphean task.

Then, shortly after Trabuco took the helm in 2009, Bradesco’s arch-rivals, Banco Itau and Unibanco, merged, forming what was, by far, the largest banking conglomerate in the country. This was a deep shock to Bradesco and its shareholders. The bank suddenly went from a position of clear dominance to a distant second place. This left it exposed to attacks from Itau Unibanco by undercutting it across its various business lines.

Over the next few years, things went from bad to worse for Bradesco. Trabuco was not only unable to achieve any modicum of organic growth, but he ultimately would oversee a significant decline in the bank’s customer base. This was reflected in the company’s stock price, which, by 2014, had plummeted to less than 50 percent of its 2009 highs. There were rumors that Trabuco himself would soon face forced resignation. Bradesco was clearly on a trajectory that would not end well for anyone associated with the bank.

But then, in 2015, Trabuco got wind that HSBC, the second largest banking company in the world, wanted to dump all of its Brazilian assets. Trabuco quickly moved to draft a letter of intent, ensuring HSBC that Bradesco could secure the financing to make a deal happen quickly. In an incredible upset, Trabuco was able to successfully beat Itau Unibanco out of the gate, securing a deal that had the potential to dramatically tilt the Brazilian banking field back towards Bradesco’s favor.

By the fall of 2015, it was announced that the deal had closed. Bradesco acquired HSBC Brazil, in full, for $5.2 billion in cash. It was the largest deal in Brazilian economy.

Today, Bradesco’s stock is trading at all-time highs, and Trabuco is once again leading the unquestioned dominant player in Brazilian banking. How he uses his favorable position will be a story to watch over the coming years.

Learn more about Luiz Carlos Trabuco:

Doe Deere Stands Out As A Business Lady True To Her Moral Standards

Starting your own business, while sometimes fraught with difficulty can be a rewarding venture that can change your life. By looking at other successful business owners who carved out their own path, you might find some inspiration. One example is Doe Deere who took her overwhelming passion for makeup and turned it into a popular business that continues to grow to this day. Her cosmetic line includes eye shadows, nail polishes, and lipsticks, which are all colorful, bright, and gorgeous. She founded her company by taking her passion and turning it into a business, and you can too. Learn more:


The best way to start is to do some soul searching to discover a passion that you want to turn into a business. Then write down your ideas on paper and create a business plan. The business plan can help you to stay clear and also get financial assistance, which is something you’ll most likely need to startup your company. While working on your own business can be hard work, it can be incredibly rewarding. You’ll also have the satisfaction of knowing that your products are helping countless people.


At the heart of the makeup company, Lime Crime, is CEO and owner Doe Deere. She is an incredibly unique individual who believes in making people feel better by wearing makeup that is vegan and cruelty free. She has titled herself a Unicorn Queen and millions of fans all around the world appreciate her commitment to sticking to her values while maintaining a successful business. She launched the company in 2008 while trying to cosmetics that would match her own unique, eccentric, and colorful outfits and woke the world up when she introduced Unicorn Lipsticks, which offer customers a huge range of lipstick colors to choose from. In 2012 she launched Velvetines, which is a matte liquid lipstick that doesn’t smudge. Learn more:


Doe Deere has ensured that her company adheres to its vegan and cruelty free standards by not including ingredients, such as, whey, carmine, lanolin, or beeswax in her makeup and by not testing any of the products on animals. Her makeup line is all Leaping Bunny certified, which means they are strictly tested by independent sources to ensure that none of the products are tested on animals. To boot, her company Lime Crime is Peta Certified and listed in PETA’s cruelty free and vegan shopping guide, which is a list of companies who promote the humane treatment of animals. Learn more: