Juan “OG” Perez The Business Man That Put Family First

Juan “OG” Perez is most known for his relationship with famous mogul Jay Z. The two have been friend for over 20 years and still remain so till this day. Juan “OG” Perez is more than just the friend of the famous Jay Z, he is also his best business partner. He used to help run studios long ago in the beginning of their friendship. In 2013, Juan “OG” Perez was instrumental in the start of the 40/40 club, which was described by Perez as “a combination of sports and an upscale hip lounge.” It was sports and entertainment that brought the two men together, it was only a matter of time before they turned it into a business. Over the course of 11 years the club now has 5 expansions, in different locations.

Perez was part of the mastermind that brought Roc Nation Sports into fruition. The idea came to the pair when they made the realization that athletes were always coming into the club asked Perez and Jay Z for advice. Part of the success of Roc Nation Sport is them not taking the traditional marketing route. They did not do big budget marketing campaigns and kept everything almost top secret, which made potential clients and competitors alike, curious. In addition to the curiosity, Perez’s ability to give each player the individualized attention they needed, while creating a family first culture when doing business really separated the agency from their competition.

Recently Juan “OG” Perez turned 50 and he was given the celebration of all celebrations by his close friend. The celebration is being referenced to as the “infamous birthday tab” due to the receipt from the club portion of the celebration being $91k. There is no amount of money that one wouldn’t spend on a friend that provides the confidence of making risks because they are part of the deal.

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