Richard Liu Qiangdong, the founder of JD.com 

Not any ordinary man but Richard Liu the founder and CEO of JD.com is also famous as Richard Liu Qiangdong. JD.com is one of the finest and biggest platform of e-commerce in China whose worth is around $58 billion. Apart from the total worth of the company Richard Liu Qiangdong holds individual value by Forbes $11 billion. Richard Liu was a sociology graduate from an admired University of China “The Renmin University” in the year 1996. Even in his university life, he spent most of his time working on his computer enhancing his programming skills through freelancing. He pursued his studies from China Europe International Business School and opted for executive MBA. His strong educational background helped him to secure a well-reputed position in health product company Japan Life.

Richard Liu experienced various positions at health product company Japan Life in a short life span of 2 years which included director for computers and business. Later in 1998, Richard Liu started his own business in Beijing by opening a small shop where he sold magneto-optical products. He named his shop very uniquely by joining the last characters of his girlfriend and his name that resulted in “Jingdong.” He believed in growth and expansion, and his business grew from 1 store to 12 stores. The Jingdong future growth was affected by SARS outbreak which led customer and employees to be house-bound.

This challenging situation made Richard Liu Qiangdong to restructure his business, and that was the time when he came with the idea of JD.com in the year 2004, something beyond just a brick and mortar business plan. Later in 2005 all of Richard Liu shops were closed because at that point he wanted to focus on JD.com which was promoting the idea of electronic sales along with quality and customer satisfaction. Later in 2014 15% of JD.com was acquired by Tencent, the owner of WeChat who promised to promote JD.com actively through its social networking. As soon as the company was announced to be public, it gained alliance from shareholders.

Source of the article : https://jdcorporateblog.com/about-liu-qiangdong/

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