After more than 30 years of being a customer of American Express, renowned businessman Chris Burch made it known he was not getting what he wanted from them. He’d always been most comfortable using their credit cards, but he felt in recent years that the perks were very little when it came to dining at high-end restaurants around New York City, and staying at some of the finer hotels. Yes, despite owning one of the world’s finest hotel and resort himself, Burch has explored other hotels and said the experience offered by American Express cards was “bland.” What American Express is setting out to do in light of the retirement of their longtime chairman Kenneth Chenault, is make their products appealing both to young new-coming credit card holders, and appealing enough to retain longtime wealthy customers like Burch. One suggestion might even be asking more from Burch about what they could do to change their services and upgrade them to something fresh and exciting. Read his shared insights on business related matters, check on entrepreneur.com.
While Chris Burch stayed with American Express up till now, he certainly brought about changes to new and exciting business opportunities throughout his career. He’s currently the CEO of Burch Creative Capital where he helps young and old entrepreneurs bring that excitement to their startups, and also invests in all many real estate projects. Burch began in the fashion industry back in 1976 while still in college, and his first business was a custom-made sweater sales company. It started out just selling them door-to-door for only $15, and soon the demand grew so large that he bought his own factory and built a major retail company named Eagle Eye Apparel. After selling this company, he invested in other fashion startups and eventually became the co-founder of Tory Burch, a fashion line he and his wife at the time ran. To know his latest cool offering to the market, click on this.
Burch started moving from the fashion to real estate in business investing, and this included the construction and opening of the Faena Hotel+Universe in Buenos Aires in 2004, and some home renovations and sales in the Hamptons. Most notable was a $14 million home Burch purchased in 2005 in Southampton and flipped into an even larger profit at $25 million in only 4 months. Related article on architecturaldiges.com. But he decided to purchase and bring even more glamor to one of the world’s most luxurious real estate in Sumba, Indonesia at Nihiwatu Resort. Burch even lives there part of the year in one of the most fabulous homes ever built. To read more about Nihiwatu, check businessinsider.com.
Learn more about the diversity of his investment portfolio, visit http://www.burchcreativecapital.com/portfolio/